Believing the most exciting frontiers in exploration will be cultural, Johnie's story-driven work documents the world around us with a lived-in quality inspired by film. 

"My real fascination with telling stories has been in realizing the world is far richer and more interesting than I ever could have imagined on my own. My great hope is to continue pulling open drawers and uncovering curiosities that might help inspire wonder about the natural world—and each other."

Johnie is a full-time creator working with leading brands like Nat Geo Adventure, Alaska Airlines, Rapha, Hello B.C., Lightroom & more.


Dirtbag Darling Boot

SeaVees x Johnie Gall

Featured Story: "tagged"

We ate the Passenger Pigeon into extinction. Known as a "cheap meat," the birds were whittled down by commercial slaughter hunters from flocks so gargantuan they darkened the sky to one long female: Martha, thought to be the last of her kind, died at the Cincinnati Zoo in 1914. 

Modern environmentalism arrived too late to save Martha's species, but researchers are combining DNA technology with specimen collections housed in museums around the world to help predict and plan for how today's birds might cope with environmental shifts. Animal trade and collection from the early 19th century and its oft-questionable ethics find redemption in helping modern conservation find a way forward.

Photo essay shot at the Moore Lab of Zoology.

“Johnie’s work doesn’t sacrifice color or subtlety in the name of action. Everything she captures feels like a tiny cut of the Iliad.”

-Aundre Larrow



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"Johnie has the exceptional ability to capture the things that make us all human — both in words and photography. I've hired and worked with her for a decade at many different brands because she has a very rare talent for storytelling that draws people in. That, and she's a genuine pleasure to work with." — Rachel Clark (Hoka, Patagonia, SeaVees)

Copyright Johnie Gall 2023